If you put Adobe Acrobat in the base image using the steps from http://helpx.adobe.com/creative-cloud/packager/deploying-acrobat.html
Install Customization Wizard XI msi + mst then Install CC package msi and mst you may find it not activated.
To fix this during the OS Deployment add a run command line step to reinstall the CC package mst and mst.
A normal install program step fails….